How to Invest in Your Online Marketing Today

by Scott T. Smith

Most Web business owners have limited marketing resources, so it only makes sense to invest in marketing that really works. Today the top two ways people find what they want online are through search indexes, and through links.

Which means, search engine optimization (SEO) and targeted link building are the top marketing tactics today that are worth your investment. You can certainly choose one or the other, but here's why we recommend you do both:

SEO services are all about getting you the best possible search engine positioning. Although search engines are used by close to 80% of the population online today to find resources, currently they index less than 40% of the Internet overall. Which means that more than 60% of all Internet resources cannot be found through the search engines at all.

This raises the question: 'If people can't find the resources they want through search engines and directories, how DO they find them and where do they look?'

The answer is, 'through links'. After search indexes, this is the 2nd most popular way to find anything online, and opens the door to a much higher percentage of the Internet's resources than search indexes can offer.

Targeted link building finds the sites where your market gathers, then works to establish a direct link from those sites to yours. In this way it brings you one step closer to reaching your target markets - the people frequenting sites in your market niche.

And because targeted links enhance your listings with the top 19 search engines and directories today, you'll become a more visible and a recognized player in your niche market. SEO and link building combine in a symbiotic relationship, and it works to your advantage.

Can you see why you need to invest in both site optimization and link building? Targeted link building reaches out to the online community to find your target audience and build your network, while an SEO campaign enhances and effectively submits your Web site assets.

So make the investment. Do BOTH site optimization and targeted link building. Concentrate on these two areas of your marketing online to put your products and services before the most 'buying eyes' and gain the widest possible reach. Invest in your online marketing today and you are investing in a bright future, because your Web site is an asset that grows.

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Article by Scott T. Smith of LinkageXpress, the hand-tailored link popularity service for commercial business web sites. Get properly linked within your niche market, attract pre-qualified site visitors prone to buy what you offer, and improve your search index listings. For a FREE link popularity consultation call 1.800.798.4471

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